Joe & Dough, Millenia Walk:
Handcrafted Specialist

Food & Beverage
2013

Set within an upmarket shopping mall, the raw, earthy tones and ambient spot lights create a contrast among the linear uplighting and enormous ceiling heights.

In addition to the iconic welcoming service counter and major colour schemes, timber strips accent wall and dark wood panels set within metal framed wall dividers, are introduced to emphasize the rustic texture the design targets to achieve.

A tilted lineage of service line aims to enhance the visibility of consumers from all angles in the mall. The dynamic juxtaposition of angular and yet clean-cut construction, gives the space an interesting contrast.

An alfresco seating area opens the cafe up to natural lighting, adding on an atmospheric experience to the entire cafe.